Outcome of discussion:Failed
Date: 26/4/2012
Time of discussion: 5.30pm
Duration of discussion: 10mins
 |
I approached a member of the staff at the counter. She did not seem local. This was probably my first mistake. I should have spoken to someone who was of higher status in the company and could understand me better. I proceeded to explain to her that I was a student from Singapore Polytechnic, and I had to do a project for a module that I am taking - Social Media Marketting.
I told her that the aim of the project was to help a company do advertising, and that no effort will be needed on the company's part and also that there will be no cost incurred. I emphasized that all I needed was her company’s permission, and nothing else.
I shared with the shop assistant about the mediums that we will be using for our project, platforms such as Facebook and twitter. We might also create a website to aid promotion. At this point in time, I realized that my explanation was getting too long, and the staff was losing interest.
I could tell from her facial expression that she was not interested (or could not understand me well). I tried my best to convince her, but I failed. I left the place shortly after.
Learning experiences:
- My explanations might have been a bit too long. I understand that they have to attend to their paying customers.
- The outlet might already have marketing strategies, and thus they did not want my group and I to interfere (they have a few outlets around Singapore).
- I should have spoken to someone of higher authority, as the lady I spoke to was a staff and might have thought that her boss would not be interested in our project.
- Communication problems (the staff was not local)
Written by,
Santhosh
No comments:
Post a Comment